Context

Privacy Policy

Overview

Context is a decision-support tool operated by Function Labs Limited. This policy explains how we collect, use, store and protect your data.

Data we collect

When you use Context, we collect:

  • Email address (for account creation and login)
  • Full name (optional, for your account)
  • Content you submit for analysis (stored securely in our database)
  • Usage data (number of checks, dates, types)
  • Device and browser information (for analytics)
  • Purchase and subscription records (processed by Apple and RevenueCat for iOS, or Stripe on the web; we do not receive your full card details)

How we use your data

We use your data to:

  • Provide the Context service to you
  • Manage your account and subscription
  • Enforce usage limits for free users
  • Improve our service through analytics
  • Send essential account, payment, security and service emails
  • Send marketing emails only if you have opted in
  • Comply with legal requirements

AI processing and model training

Your submissions are processed by AI models through Base44's AI integration. The specific model may change as the service is improved.We do not use your submissions to train or fine-tune our own AI models. However:

  • Your submission text is transmitted to the AI provider for analysis
  • The AI provider's terms of service apply to that transmission
  • The AI provider may retain data for operational and safety purposes
  • You should not submit data you consider highly confidential or regulated (e.g., trade secrets, personal healthcare information) without understanding these terms

Data storage and retention

We retain:

  • Saved Context Checks: Stored in our database until you delete them. You can delete individual checks or your entire account at any time.
  • Temporary checks: Not stored in your account history. You can run a temporary check by selecting the option on the Check page (Pro users only).
  • Account data: Stored until you permanently delete your account via Settings
  • Usage records: Stored for quota enforcement (non-sensitive aggregate data)
  • Analytics data: Aggregated and anonymised, retained indefinitely
  • Payment records: Managed by Stripe according to their retention policies. See Stripe's privacy policy for details.

Data security

We use industry-standard encryption for data in transit and at rest. Data is stored on Base44's infrastructure. However, no method of transmission or storage is 100% secure. We cannot guarantee absolute security against all threats.

Third-party processors

Your data may be shared with or processed by:

  • Base44: Infrastructure provider (hosting, database, authentication)
  • AI providers: AI model providers used through Base44's analysis integration. The provider/model may change as the service evolves.
  • Stripe: Payment processor for web subscriptions.
  • Apple and RevenueCat: App Store purchases and subscription verification. RevenueCat receives an account identifier and purchase, device and diagnostic information needed to operate subscriptions. Submitted messages and analysis content are not sent to RevenueCat by Context.
  • Deno Deploy: Backend runtime environment. Data is processed in compliance with standard data protection agreements.

We do not sell, rent or share your data with marketing or data brokers.

Your rights and data access

You have the right to:

  • Access: View your account data and submitted checks at any time in the app
  • Delete individual checks: Delete any saved check from your history
  • Delete your account: Permanently delete your account and associated Context data via Settings. Web subscriptions are sent for cancellation; App Store subscriptions, if applicable, are managed separately through Apple.
  • Data correction: Contact Support if account information needs to be corrected and cannot be changed directly in the app

Note: Deletion of your Context Checks removes them from your account, but backups and logs may be retained for operational purposes for a limited time.

International data transfers

Your data may be processed and stored outside the UK. By using Context, you consent to the transfer of your data to servers located in jurisdictions including the United States.

Children

Context is not intended for use by children under 13. We do not knowingly collect data from children under 13.

Marketing communications

Marketing consent is optional and separate from your account creation. We only send marketing emails (product updates, launch news, offers) if you have explicitly opted in.

  • Marketing emails are optional — you do not need to opt in to use Context
  • We may ask for marketing consent when you sign up, at checkout, or in your account settings
  • Essential account, payment, security and service emails may be sent without marketing consent
  • You can unsubscribe from marketing emails at any time by:
    • Updating your Email Preferences in Settings
    • Clicking an unsubscribe link in any marketing email
  • Your unsubscribe request is processed immediately

Cookies and storage

We use cookies and local storage to support the operation of Context:

  • Essential cookies: Required for login, security, payments, session management, and preferences. These are always enabled and cannot be disabled.
  • Analytics cookies: Help us understand how people use Context. Optional and disabled by default. Enable by accepting analytics consent in the cookie banner.
  • Marketing cookies: Help us measure and improve our advertising. Optional and disabled by default. Enable by accepting marketing consent in the cookie banner.

When you first visit Context, you will see a cookie preference banner. You can accept all cookies, reject non-essential cookies, or manage your choices individually. You can change your cookie preferences at any time by clicking "Cookie preferences" in the footer.

Changes to this policy

We may update this policy. If we make material changes, we will notify you by email or via a prominent notice on the app. Continued use constitutes acceptance of changes.

Contact

If you have privacy concerns or requests, use the contact form on the Support page.

Last updated: August 2026

We use essential cookies to make this app work. With your permission, we may also use analytics to understand usage and marketing cookies to improve our advertising. You can accept, reject, or manage your choices.